Life Science

Novo Nordisk

CHALLENGE
Novo Nordisk is united in driving change with the aim of reversing rising rates of diabetes, obesity and other chronic diseases. Diabetes is a chronic condition that has reached pandemic proportions – and numbers are still rising fast. Simply getting diabetes higher on the health agenda around the world is a daunting task.

SOLUTION
Through the brand platform Changing Diabetes, we help Novo Nordisk advocate for meaningful change. At the same time we have helped them prepare Next Generation insulins for market and develop strategic product launches.

Communication: Product launches / Branding / Disease awareness campaigns / Engagement campaigns / Strategic events – internal & external

Life Science

ReSound

CHALLENGE
ReSound had developed the world’s first made for iPhone hearing aids. For the first time they had a product that would appeal directly to consumers. But their communication was still very medical in style and tone.

SOLUTION
We helped ReSound create the Smart Hearing brand platform, placing awareness on lifestyle over medical solutions. Over recent years we have continued to work closely with ReSound as they become a more consumer-facing company.

Communication: Corporate branding / Consumer journey / Strategic product launches / Content strategy / Brand activation and campaigns / Concept development / Film production / Visual identity / Internal workshops / Global toolkits

B2B & B2C

TEMPUR

CHALLENGE
Having successfully launched their new flagship range of products across Europe, Asia-Pacific and the US, TEMPUR faced growing competition for market share from new, disruptive players selling a one-size-fits-all mattress concept.

SOLUTION
Adtomic developed a new concept, #myperfectfit, promoting the importance of finding the perfect mattress for sleep. We also created an interactive sales training package, including films, games and an app, and helped TEMPUR introduce the campaign to their frontline sales forces around the world.

Communication: Customer experience / Strategic product launches / Insight & stakeholder studies, analysis and workshops / Concept development / Digital solutions / Film production / Internal workshops / Global toolkits / Sales and core story training

B2C

CARLSBERG

CHALLENGE
PAN is a local powerbrand in Croatia owned by Carlsberg. With a declining market share and brand health, PAN struggled to find their place in the Croatian market and keep up with competition.

SOLUTION
Based on consumer insights in the Croatian market and the beer category, we helped PAN revitalise their brand with an updateed brand positioning and a long-term brand equity campaign. We also helped PAN create a digital brand activation platform to engage with the Croatian consumers and drive sales.

RESULTS
With more than 4 million activated campaign codes and 100.000 downloads of the PAN-app, the first campaign has exceeded expectations.

Communication: Brand activation & campaign / Concept development / Gamification / POS shopper marketing / Packaging and lable design / Brand equity campaign / Brand positioning

B2B

ASSA ABLOY Entrance Systems

“Adtomic combine a mix of strategic and business insight with great creative ability, and with a true engagement with me and my company”

Patrik Rudenschöld, Marketing Director
ASSA ABLOY Entrance Systems

CHALLENGE
ASSA ABLOY is a global leader in door opening solutions. After years of intensive growth through mergers and acquisitions, ASSA ABLOY needed to align internally in the face of high-cost raw materials and stiff competition from low-cost competitors. And even though doors are essential, their target audience was largely indifferent to discussing them.

SOLUTION
We helped ASSA ABLOY develop a customer-first approach, shifting emphasis from discussing products and features to encouraging their customers to describe the issues they face.

Communication: Thought leadership / Content strategy / Strategic product launches / Global launch playbooks / Segmented marketing communication / Sales training / Film production / Digital sales solutions / Sales brochures

Life Science

LEO Pharma

CHALLENGE
LEO faces many of the same challenges as the rest of the pharma industry: loss of patents coupled with rising competition from generic drug production. It is also becoming harder to get the attention of healthcare professionals in such a saturated market.

SOLUTION
We helped LEO PHARMA identify the right things to say to the right people. Our disease awareness campaign highlighted LEO’s strengths, and promoted their brand identity across a portfolio of products and services.

Communication: Workshops to identify personas / Personalized sales tools / Global sales tools / Communication platforms / Visual identity for the product brand

B2B & B2C

Doro

“Doro has so many easy tools that have really helped me”

Lasse, 74
Musician and entertainer

CHALLENGE
Doro makes a wide range of easy-to-use mobile devices and home phones for seniors. Facing stiff competition and a stigmatized target group, Doro were fighting to establish themselves in a saturated market for mobile devices.

SOLUTION
We have helped position Doro as thought leaders, through stand-out materials to engage retail contacts and engaging films highlighting the many benefits Doro can bring to the everyday lives of seniors.

Communication: Strategic product launches / Thought leadership content strategy / Retail strategy / POS materials / White papers / Landing pages / Outdoor campaigns / Film production / Internal workshops

B2C

Cocio

CHALLENGE
This ambitious company makes the best chocolate milk as well as awesome milkshakes and other beverages. The number two beverage brand in Denmark, Cocio needed deeper brand penetration in other mature markets and wider brand awareness in emerging markets.

SOLUTION
Based on insights into consumer behaviour in the chocolate milk category, we successfully activated the Cocio brand through engaging POS and comprehensive implementation guidelines. The result? More sales across the board.

Communication: Global marketing toolkits / POS shopper marketing / Marketing campaigns based on category and consumer insights / Sales materials / Product presentations / Selling-in documents and argumentation / Brand activation

B2C

Visit Denmark

CHALLENGE
Visit Denmark has just one aim: to attract visitors to Denmark for business, pleasure – or both. When it comes to culture, design and cuisine, Denmark has a reputation for punching above its weight. But how does such a small country compete with bigger, warmer and more exotic locations?

SOLUTION
We facilitated co-branding initiatives between Visit Denmark and Dreamworks – particularly their blockbuster film ‘Trolls’. We also revitalized the Visit Denmark business brand as a venue for small events and business meetings.

Communication: Toolkit for navigating B2B / Brand positioning / Business brand revitalization / Landing page / 360 film production / Virtual Reality / Global marketing toolkit

B2C

Arla

CHALLENGE
Arla, the world’s fifth largest global dairy cooperative, was facing reduced opportunities for growth in its well-established Northern European markets, and needed help breaking in to emerging markets.

SOLUTION
We helped Arla revitalize brands and products in their Northern European markets. At the same time we developed the tools they needed to make an impact in emerging markets, and helped them boost bulk sales in their food service division, including hotels, restaurants and airlines.

Communication: Brand activation / Shopper marketing toolkits / POS materials / B2B global sales toolkits

B2C

CoRo

CHALLENGE
CoRo makes the iconic Sun Lolly treat that introduced the world to the triangular Tetra-pack. CoRo wanted to expand into new markets, but they enjoyed very little brand recognition outside Denmark.

SOLUTION
We helped CoRo define their brand purpose and launch a revitalized brand at their 75th anniversary celebrations. We then helped develop their Nordic brand across a variety of fruit-based refreshment categories such as ice-lollies and ready-made soft drinks.

Communication: Brand positioning / Product launches / Brand activation / Campaign based on shopper marketing / Brand stretch test / New product concepts / Web content / Film production / Point of sale materials / Global marketing tool kits / Visual identity

B2B

Chr. Hansen Natural Colors

CHALLENGE
Chr. Hansen Natural Colors is an industry world leader, with the largest and most vibrant color portfolio for food and beverages. However, demand for healthier and more natural food is rising globally, meaning Chr. Hansen Natural Colors needed to ensure they are recognized as a natural part of this movement.

SOLUTION
Adtomic applied market knowledge and insights about pigments, applications, and regulatory requirements to craft a new brand positioning and visual identity. By careful use of storytelling, we helped bridge the gap between customer products and consumer demands. Finally, a comprehensive toolbox of brand and sales materials were created for use in all markets.

Communication: Stakeholder study / Brand positioning / Corporate branding / Visual identity / Sales training materials / Content strategy / Global toolkit / Film production